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Youtubeři a jejich místo v životě dětí a dospívajících
NAHODILOVÁ, Markéta
This Bachelor Thesis deals with an influence and meaning so-called youtubers and their place in the lives of children and adolescent. The Theoretical part of this Thesis describes the period of the adolescent, mental development and identity development in this period. The Thesis also focuses on the description of the socialisation of adolescent and the creation of their values. It also contains description of the adolescent's relation to media and social networks, in which adolescents currently spend the most time; The Thesis focuses on YouTube as a platform and on phenomenon so-called vloggers (youtubers) in detail, which is associated with it. The practical part of the Thesis is based on the outcome of fine research, which is based on diaries filled in by respondents (so-called diary research). The research focuses on, how much time the responders spend on YouTube videos, what content they watch and for what reason, whether They are thinking over the content they watch and whether the youtubers motivate them to do something.
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Vliv youtuberů na chování spotřebitele v České republice
Svoboda, Michal
Svoboda, M. The influence of YouTubers on consumer behaviour in the Czech Republic. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with the influence of YouTubers on behaviour of the 15–45 years old consumers in the Czech Republic. The thesis includes an overview of the Czech YouTuber´s scene, which provides basic input information for other parts of the thesis, including the thematic focus of Czech YouTubers. The primary research is based on questionnaire survey, in-depth interviews and expert interviews. The thesis identifies factors, which have the biggest influence on consumers during the watching YouTube videos, as well as concrete markets and target groups of consumers that are the best for promotion by YouTubers. Data from quantitative research are used in cluster analysis for creation consumers segments. The results of research are used for recommendation for the entrepreneurs, planning commercial cooperation with YouTubers, and for creating diagram of consumer behaviour, which includes the influence of YouTubers.
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Youtube communication skills, the phenomenon of bloggers.
VĚTROVCOVÁ, Eliška
The diploma thesis deals with specific features of spoken communication in videos of so-called YouTubers that are available on the website YouTube. The aim of the presented diploma thesis is to show the state of the Czech YouTube production from the point of view of language. The theoretical part of the thesis deals with differentiation of national language and especially with slang. The empirical part consists of a short dictionary that shows the main principles of YouTube videos. In the following text different kinds of these videos are introduced and then three categories are analyzed in details: spoken form, slang terms, and language means. The diploma thesis is supported with a wide range of examples.
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Analysis of specific groups of the Czech YouTube scene
Smejkal, Petr ; Novák, Michal (advisor)
The aim of this Bachelor thesis is to analyze and evaluate the evolution of indicators of selected group of youtubers. In the theoretical section is described the evolution of YouTube to today's trend of youtubers. Five selected Czech creators are described in detail including their creation and the indicators of viewer interest. The selected youtubers are FlyGunCZ, Sterakdary, FattyPillow, petangames and Agraelus. In the practical section the analyzed indicators are evaluated and commented. The indicators are subscribers and total views. In this section is also a questionnaire with results.
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YouTube Social Network as a Business Support
Phí, Manh Hoang ; Čermák, Radim (advisor) ; Pavlíček, Antonín (referee)
This bachelor thesis is focused on familiarizing the reader with the phenomenon of the YouTube social network and its possibilities for business support. The first chapter of the theoretical part introduces the reader to the basic characteristics of online marketing and its tools. The second chapter is dedicated to the YouTube social network, where the reader first learns about the key moments in YouTube history and current statistical facts. Furthermore the bachelor thesis describes the YouTube community, the use of YouTube in business and the use of YouTube as a source of incomes. The practical part deals with the analysis of selected YouTube channels divided into categories according to their content. The aim of this thesis is to analyse selected YouTube channels and, based on analysis findings, to write recommendations for creating and managing a successful channel. The socialblade.com web tool, which has YouTube certification, was used for the analysis.
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